It is a known fact that the design of a luxury watch is what makes it appealing to customers. While the brand name and the movement are important, the watch is considered to be a big fashion item so it should follow the same rules as any other fashionable accessory. Every year, the Good Design award is given to the most refined and unique style; it is one of the most prestigious awards for luxury watches and thousands of submissions from the top manufacturers in the world compete with each other. The 2011 Good Design award went to the Rado True Thinline and it is easy to see why they chose this amazing watch.
Swiss WatchFirst off, this is not the first time that Rado won this prestigious award and actually, the brand already had 4 Good Design awards for previous models; it is safe to say that they knew what they are doing. With this new addition to the high quality collection that bears the brand name, they have revolutionized the watch industry. The Rado True Thinline, as the name suggests, is very thin; actually that is an understatement, it is the thinnest high-tech ceramic watch in the world. To achieve this unique design, everything had to be modified, every piece had to be reworked to maintain the quartz movement exclusively made by Rado. While design was an important issue, the movement wasn’t overlooked and although it might be as thin as a credit card, it functions perfectly. The watch case has a thickness of just 5 mm and this allows for a design that has never been seen before, a comfort without precedent and a sophisticated style fit for a king.
The Rado True Thinline has a very modern design with great lines that will never go out of fashion. Aside from being a work of art, it is also quite resistant and durable thanks to the high-quality ceramics. It may seem very fragile at first sight because of the thin design but it can actually last longer than a standard luxury watch. All in all, it truly deserved the Good Design award and many watch enthusiasts are looking towards Rado for other unique designs in the future.